WATCH: The Best and Worst Super Bowl Commercials of 2011
By AOL TV Editors Posted Feb 7th 2011 06:25AM
There is something at stake here for the companies who invested an enormous amount of money to buy time. A good spot can keep people talking for weeks or help launch a lasting campaign.
Here is a list of the best, the worst and the indifferent of this year's Super Bowl spots, from the standpoint of pure entertainment. Volkswagen is the biggest winner, and Pepsi and Doritos peppered the Super Bowl with hit or miss adds.
Watch the commercials after the jump!
Volkswagen: The Force
Starting with a kid in a Darth Vader costume is almost cheating. You'd have to be kind of heartless not to smile at that. It would be like heckling kittens. You knew eventually The Force would work for the kid, but the reveal is still funny.
Bridgestone - Reply All
Fun gag, and relatable. This might be the funny one people talk about this week.
Careerbuilder.com - Parking Lot
More monkeys from Careerbuilder.com, the idea being once again how frustrating it is to work with idiots. An easy concept for which to have sympathy.
Doritos: Best Part
Creepy funny is always good. And the guy addicted to Doritos cheese dust is definitely creepy.
Pepsi MAX - First Date
Best of the Pepsi MAX commercials. Quick to the punchline, funny ending.
Pepsi MAX - Love Hurts
A lot of short gags in this one help make it funny. The actors are also good.
Teleflora - Help Me Faith
When you have one joke, get to it and get out. This one didn't go over the top.
Best Buy - Ozzy vs. Bieber
Ozzy and Bieber were amusing. "What's a Bieber?" was a good line. Bieber had to be in the mix somewhere today -- he's everywhere else.
Cars.com - Go First
Solid ad. Another one with a good string of gags, although distracting from the point of the product.
CarMax - Kid In A Candy Store
This is another one people might talk about. Clever enough premise, visuals will help.
Coca Cola - Borders
Cheesy, but always good to see a wordless concept pulled off well.
Bridgestone - Carma
Loved this one. Animals are hit and miss, but this was cute. It helps if you have a good, short story to tell.
Chrysler - Imported From Detroit
An inspiring sentiment about Detroit with one of its biggest stars, Eminem. Hopefully Detroit isn't counting on Chrysler to bring it back. Much better than the other Eminem commercial, for Brisk.
LivingSocial.com - It'll Change Your Life
Not sure this is the change people are looking for from LivingSocial.com, but it's amusing.
Coca Cola - Siege
Animation is pretty impressive. 'World of Warcraft' fans might enjoy this. It's a nice change of pace from polar bears.
GoDaddy.com - The Contract
Can we please be rid of these? There is a school of thought that says advertising doesn't have to be good or pleasing -- if it's memorable and you remember the product, you can hate the ad. GoDaddy.com is the leading practitioner of this philosophy.
KIA - One Epic Ride
Apparently, moguls, sea gods, aliens and ancient civilizations don't have $14,000 to buy their own Kia. No one is buying "an epic ride."
Chevy - Cruze Eco Misunderstanding
Old people are funny! Sometimes they can't hear!
E-Trade - Tailor
The babies ads have been remarkably consistent. The streak ends here.
Stella Artois - Crying Jean
Adrien Brody is an Oscar winner. Now he croons for beer commercials. That is sad enough to make me want to drink.
Pepsi MAX - Torpedo Cooler
A Pepsi MAX to the groin? Doesn't make me thirsty, or make me laugh.
Doritos - Pug Attack
Who thought the Pug was in danger? Hands. No one? Who went to the kitchen for something other than Doritos during this spot? Hands. Smarter choice.
Mars - Snickers
Continuation of the diva theme. Doesn't outdo the Betty White/Abe Vigoda spot from last year.
Salesforce - Chatter.com
Kind of confused as to what the product is. Not curious to find out, even if it turns the fat thin, builds buildings and brokers peace between political factions.
Lipton Brisk - Eminem
Eminem and tea aren't really a great match. Chrysler used Eminem much better.
Budweiser - Wild West
Peter Stormare stars in this centerpiece of the Bud campaign. Disappointing after having seen this spot hyped.
HomeAway.com - Smush
This has the scale and length of a big Super Bowl ad, and "test baby" is funny. But it's hard to get excited about the possibility of cheaper hotels when there are a ton of sites doing this already. Not sure why HomeAway.com would be better from this ad.
Mercedes-Benz - Welcome
One of the longer spots, this one will be interesting to Mercedes aficionados for the variety of models. Diddy doesn't get to do much. If you're not already a fan of the vehicle, this is kind of a big shrug.
Skechers - Kim Kardashian: Hello Skechers
This one will get a lot of attention for Kardashian. What you think of this commercial pretty much depends on how much you like watching her.
Doritos - House Sitting
Amusing reveal -- grandpa is funny. Still not terribly memorable.
Audi - Prison Break
Making fun of rich people with a cameo by Kenny G. This is where most of America imagines Bernie Madoff has been assigned. Not bad, but again, not terribly memorable.
Motorola - Empower the People
No one is using a Xoom to create a better world. Hope we can avoid the future where everyone wears white running suits.
See more at TV Squad.
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