Ah, this year's Super Bowl didn't disappoint. Christina Aguilera flubbed the lyrics to the national anthem. The Black Eyed Peas performed a halftime show that was entertainingly bad, and the winning team's quarterback Aaron Rodgers is even rumored to be dating 'Gossip Girl's' Jessica Szohr. The commercials were great, too, of course. Kim Kardashian really "stepped it up" for Skechers. Justin Bieber went fully incognito alongside Ozzy Osbourne, and in a more serious, hard-hitting spot, Eminem returned to Detroit in an advertisement for Chrysler.
In the "Imported from Detroit" ad, a Chrysler sedan drives through what appears to be a rather unglamorous, working-class city. "What does this city know about luxury?" the narrator asks as we see the Joe Louis fist, Campus Martius, the Fox Theatre and other iconic Detroit landmarks.
The rift to Eminem's hit 2002 song 'Lose Yourself' begins to play, and we see the rapper himself cruising through motor city where he proudly started his musical career. The commercial points out the hard-working people of the city that has "been to hell and back," and implies that the tough times the city of Detroit have endured are what makes the city's people so resilient. Then Eminem's impassioned rap about giving everything you can and overcoming great adversity adds some heart and substance to the well-produced spot. We're supposed to see how strong and lasting Detroit is and assume the automobiles built there have those same positive qualities.
But as Business Week reported, this undoubtedly expensive Super Bowl commercial definitely generated a lot of buzz and touched the hearts of those in Detroit, but it might not necessarily boost car sales for Chrysler.
"To the rest of the nation watching the Super Bowl, Chrysler is struggling to make it back and Detroit as a city has been left for dead," Business Week wrote. "Trying to raise the prospects of both in one ad is, shall we say, extremely ambitious."
But, hey, if Kim Kardashian can sell sneakers, who's to say Eminem can't sell cars? Watch the Chrysler spot for yourself after the jump.
Will Eminem's Chrysler Commercial Boost Detroit Auto Sales?
By Rebecca Macatee Posted Feb 7th 2011 07:38PM
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People that listen to rap don`t got no money to be buying a car..especially a new Chrysler..YAEHHH DOGG..UH UH UH
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Sure they do, from drug sales or.............
only if M&N in the back seat w/ his legs up in the air.
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If you don't think Detroit needs consideration and help, GET OUT OF YOUR CAR AND WALK!
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Regardless of who starred in the ad-
It was awesome at pointing out some of the GOOD things
about Dertoit-
nd yes, there are alot.
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This was a great video. Hopefully it will make Americans more aware they should "buy American" products. If we buy American, a less from China, maybe the economy will improve. Thanks again for the video. And good luck to Detroit.
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M&M is the male Marilyn Monroe, he is sexy, lips, face, body, rearend, He is potty and sexy eyes, hes got it all. A male Marilyn Monroe . He sure be in more pictures and show his sexyness. bob
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I dont know what to think about Chryslers cars ads showing Detroit but are made in Mexico.
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I think the model Chrysler shown is made in Sterling Heights, a suburb of Detroit. BTW, this ad works for me.
He looked angry to me.
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.....People who listen to Rap don't have any money to buy a new Chrysler. Well, maybe they could steal one from the car lot....
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......Why would they want to tell of good things about Detroit with a Rapper named...Enema??...
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You do not use ellipses correctly. Your opinion is thus invalid. Stop typing now.
I thought M & M's were candy? What does candy have to do with cars? Seriously, this guy is creepy? Perhaps Detroit has a new car out That I Haven't Heard About and they've named IT the 'CREEPY'?
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Eminem can do it. Hes convinced millions of young kids to listen to his music which is fantastic, unfortunatly Eminem fans went to far and bought into the other wrap crap, like kiddy, and dayzzee, boycce,(love the skin bleach and wigs on that one) and even usher, who has got to be one of the funniest uglist kareoke singers ive ever seen and heard
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Bravo!! Well done and speaking as a Michigan resident, thank you. I would love to see Detroit brought back to it's original glory. At one time it was a beautiful city with a lot of promise.
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EWWWWWWWW
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EMINEM BOOSTING SALES?! BA HAHAHAHAHAHAHA!!!!! Good luck with that!!!
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