Joss Stone PETA AdJoss Stone is baring all for a new PETA anti-fur campaign ad.

Known for their creative use of naked celebrities, the People for the Ethical Treatment of Animals have run ads with musicians like Morrissey and Dave Navarro, as well as non-nudes with the likes of Justin Bieber and Janet Jackson. Now the British soul star is getting in on the act, shedding all of her clothes for a promo urging a halt in the use of bear fur in the hats of the Queen's Guards.

Hugging a teddy bear, the tagline reads, "Bear hugs, not caps," and says the issue is something Britain's Ministry of Defense is "dragging their heels on."