While some fans are shaking their heads over the blatant product placements in Britney Spears' video for 'Hold it Against Me,' the singer isn't sweating her critics. In fact, she's laughing all the way to the bank.
TMZ reports that the pop superstar raked in a cool half a million dollars for prominently featuring a number of brands in the video, including Make Up Forever cosmetics, Sony, dating site Plenty of Fish and her own fragrance, Radiance.
Spears has heard from her fair share of detractors in the industry over the video, including Katy Perry, who tweeted about the obvious product placements, "do it w/style & grace...Not so in ur face like some. U hv to get creative w/it. Some artists don't care tho, & u can tell."
Check out our list of product shots and where they appear after the jump.
0:39 – Britney is handed a botle of perfume, which she sprays on herself, followed by a close-up shot of Radiance logo
0:47 – Make Up Forever eyeshadow appears in shot, followed by a shot in which Britney applies the eyeshadow
1:27 – First shot of Plenty of Fish screen
1:30 – Britney clicks on Plenty of Fish logo
1:32 – Britney clicks on Plenty of Fish logo again
1:34 – Shot of Sony logo
1:35 – Plenty of Fish logo appears prominently in shot
1:36 – Shot of Plenty of Fish profile page
2:40 – Close shot of Sony logo
2:41 - Shot of Britney performing on Sony TV
Despite the hefty price tag, sponsors whose products were promoted in the video only received a few seconds of air time, with some companies receving only one product shot (in conjunction, of course, with Spears' implied endorsement of the product).
One group that isn't complaining is Spears' advertisers, who are already reaping the benefits of their investment.
Plenty of Fish has already reported a 20 percent increase in traffic to their site since Spears debuted her video last week.
I'm pretty sure she's made enough for a lifetime already. As a musician I'm disgusted with the state of the music business, for the record I'm not against making money. I am however against crap.
Sharon, you're right. She already did the porno tapes and now she is moving on to other things to promote herself. Don't know if you are that oblivious but she has done some pretty explicit stuff that is circulating on various porno sites. She is a trailer trash pig.
Too bad she plagiarized the song. I know she did it on purpose because the phrasing is so awkward it is clear she tried to jimmy it to avoid being sued. LOL, nice try, B.S.
Not that she cares what I think, but I lost respect for her. Using the video to make money pushing products is just demeaning. Obviously she is run by all the people around her and I frankly don't care and won't be buying any of her CDs. Enjoy your money, but it will never buy you happiness.
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While some fans are shaking their heads over the blatant product placements in Britney Spears' video for 'Hold it Against Me,' the singer isn't sweating her critics. In fact, she's laughing all the way to the bank.
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The girl is making a living. So what. She didn't do a sex tape to promote herself.
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I'm pretty sure she's made enough for a lifetime already. As a musician I'm disgusted with the state of the music business, for the record I'm not against making money. I am however against crap.
You're absolutely correct R. She has plenty of money and they all need to stop with the crap.
Sharon, you're right. She already did the porno tapes and now she is moving on to other things to promote herself. Don't know if you are that oblivious but she has done some pretty explicit stuff that is circulating on various porno sites. She is a trailer trash pig.
she already did the sex tapes routines
I wrote a new song for her called "WISPERS"....Alfred-.
All of Hollywood gets naked and drunk. If she can make an easy 500K advertising products, I say go for it.
Bill,
I don't go to porno sites. I guess you do. Stay away from the child porn, O.K. Thank you very much.
Too bad she plagiarized the song. I know she did it on purpose because the phrasing is so awkward it is clear she tried to jimmy it to avoid being sued. LOL, nice try, B.S.
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I don't think I've ever heard any of her songs. LOL
Anybody who can suck on a tank of helium can sing like Britney Spears!
Can the 'SONY' logo be flashed any more often in her music video?
I know she just wants to make some extra money off product placement/promotion, but that was overkill.
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Wow...I can't watch this video...WWWWAAAAYYYYY to many cuts...makees me dizy and hurts my eyes!! I love the sound but just can't watch it.
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That pose is freaky. She reminds me of a ghastly Tori Spelling with her outfit, hair, head tilted that way... just creepy..
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Anyone else think she looks like a man in drag? Very manly image.. not like her usual look.
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?? Yeah...I thought the same thing? Think she had WORK done ,,, something definitly ,,different... weirdo,,
she looks like kim z. from real housewives of atlanta
Not that she cares what I think, but I lost respect for her. Using the video to make money pushing products is just demeaning. Obviously she is run by all the people around her and I frankly don't care and won't be buying any of her CDs. Enjoy your money, but it will never buy you happiness.
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Pure Louisiana trailer trash....I think that's why she turns me on so much!
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This capitalism, pure and simple. Britney is a terrible singer and mom. But, she damn sure knows how to make money.
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