Report: Britney Spears Earned $500K For Product Placements in 'Hold it Against Me' Video

By Sarah Crow Posted Feb 22nd 2011 10:25AM

While some fans are shaking their heads over the blatant product placements in Britney Spears' video for 'Hold it Against Me,' the singer isn't sweating her critics. In fact, she's laughing all the way to the bank.

TMZ reports that the pop superstar raked in a cool half a million dollars for prominently featuring a number of brands in the video, including Make Up Forever cosmetics, Sony, dating site Plenty of Fish and her own fragrance, Radiance.

Spears has heard from her fair share of detractors in the industry over the video, including Katy Perry, who tweeted about the obvious product placements, "do it w/style & grace...Not so in ur face like some. U hv to get creative w/it. Some artists don't care tho, & u can tell."

Check out our list of product shots and where they appear after the jump.

0:39 – Britney is handed a botle of perfume, which she sprays on herself, followed by a close-up shot of Radiance logo
0:47 – Make Up Forever eyeshadow appears in shot, followed by a shot in which Britney applies the eyeshadow
1:27 – First shot of Plenty of Fish screen
1:30 – Britney clicks on Plenty of Fish logo
1:32 – Britney clicks on Plenty of Fish logo again
1:34 – Shot of Sony logo
1:35 – Plenty of Fish logo appears prominently in shot
1:36 – Shot of Plenty of Fish profile page
2:40 – Close shot of Sony logo
2:41 - Shot of Britney performing on Sony TV

Despite the hefty price tag, sponsors whose products were promoted in the video only received a few seconds of air time, with some companies receving only one product shot (in conjunction, of course, with Spears' implied endorsement of the product).

One group that isn't complaining is Spears' advertisers, who are already reaping the benefits of their investment.

Plenty of Fish has already reported a 20 percent increase in traffic to their site since Spears debuted her video last week.

Watch Britney Spears' 'Hold It Against Me' video.

Tags: britney spears

Comments

(73)

Tuesday 22 February

By DrRobert

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Guess she needs the money cause she hasn't done anything for 3[?]years now.

By Kristine

her voice is horrible. and so is her video.

By Jim

So glad she has made a recovery and will be back at her concerts.

By Kim

Way to go Brittany! You go girl!

By Jazzy

Ya! But if you look close, she getting very old looking!
Money can't buy beauty, or can it? The real beauty!
The ole` Phyllis Diller looks better than her!

Wednesday 23 February

By Paul

Congratulations to her and wishing her the best of luck.

By samantha

i see nothing wrong with this why dont you just leave the girl alone shes been threw enough...ive seen some that shouldnt even been shown but they are and noone says anything give the girl a damn break

By milliebsp

Wow, Samantha! With your bad grammar and horrible spelling, one can barely begin to understand whatever the heck you're trying to say!

Maybe instead of idolizing someone like Britney Spears, you should focus on your education!

Monday 28 February

By Dianne

Well, you know it is tax time, perhaps she needs to pay a hefty tax bill to uncle sam. Not to justify it. But I feel for her, seems like just yesterday she still had some innocence. All these parents of the L.Lohans, Britney, etc don't mean to judge you but what in the world were you thinking? Brooke Shields I think you made it ok.

By Glynn

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She's not the first to do it and she won't be the last either. It's not the artists who want this done, it's the record label because then they don't have to pay for the video themselves. Just get used to the new normal.

By Laura

Maybe I'm getting old but what was with the punching and kicking herself unless it was a statement that she doesn't really like herself, the good vs the bad. Stupid video. I'm not sure if I even like the music.

By Anne

Snore... zzzzzzzzzzzzz

By JUDY

No matter what Brit does,there will always be whiners with nothing better to do. You go Brit!!!

By sam

isnt jealously grand. it shows in everything you say or write. amazing.

By jackie miller

hey bill, you putting the gal down for working for your HARD earned money? shame on you

By chckpope

She's not doing this for her health, she's in it for the money and so is everyone else in the business. So shut the hell up, if you don't like it then don't buy the CD.

By matt

all this music is horrible for young girls anyway, they see this and then they want to wear skimpy clothing like a ho, and then there a bigger target for sexual predators and creepers alike.

By Luluu

Usually product placement is a lot more subtle. Maybe for the big bucks it had to be really obvious, and it really was obvious.

By ez

you mean this trashy drug addict hole made 500k for ahowing her mug in a test? screw all of you blood suckers

By Sir Jayla Anthony Christian

Get em' Britney! Make that money honey. Everyone has to put food on the table. People Rich or Poor, No shame in The Britney Game. JLA in San Antonio,TX

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