Kelly Osbourne Ads for Material GirlMacy's Material Girl line has revealed Kelly Osbourne's second-season ad campaign, and it's getting raves from none other than Madonna, who co-designs the juniors label with daughter Lourdes "Lola" Leon.

"Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love," Madonna said in a statement.

Madonna and her oldest child chose Osbourne to front their 2011 spring campaign earlier this year after parting ways with 'Gossip Girl' star Taylor Momsen, the line's original spokesmodel. See more images from the Material Girl ad campaign after the jump.