Andrew W.K. loves to party. Andrew W.K. loves boobs. Andrew W.K. hates breast cancer.

The rocker and his wife, Cherie Lily, have teamed up with The Keep A Breast Foundation to spread awareness about breast cancer and the preventative measures women can take to stop the disease from claiming more lives.

PopEater has the exclusive photo from the non-profit's new advertising campaign, starring W.K. and Lily. If W.K.'s gear in the ad looks familiar, you may remember the outrage some teachers expressed over the foundation's 'I Love Boobies' campaign last year.

"Breasts are a power and a life force. They give power and sustain life," says W.K. "I think The Keep A Breast Foundation is doing great work for one of my most favorite things in the world: breasts."