Jimmy Fallon Starts Ice Cream Rivalry With Colbert

By Amber James Posted Mar 3rd 2011 10:45AM

Jimmy Fallon ice cream Late Night Snack from Ben and Jerrys

Only Jimmy Fallon could whip up a concoction that featured potato chips and ice cream. The late-night host debuted his new Ben & Jerry's flavor on Wednesday evening, revealing that his sweet and salty treat, called Late Night Snack, a rich vanilla bean ice cream with a salty caramel swirl and crunchy fudge covered potato chip clusters. And boy, is it delicious!

Following in the footsteps of other celebrity-brand flavors, Fallon has already started a faux rivalry with Stephen Colbert, who released Americone Dream back in 2007.

"I hope I never see that man's ice cream next to mine ... Americone Dream -- oh my gosh-- ice cream cones in ice cream, what a genius idea. He's Albert Einstein," Fallon joked to the press during the unveiling of his new flavor at 30 Rock. "Late Night Snack is an untouchable flavor."

The collaboration started inadvertently last summer when Fallon performed a musical tribute to Ben & Jerry's with his spoof vocal group, Ladysmith Snack Mambazo.

After that, Ben & Jerry's contacted the show and requested a meeting. "They set up ice cream in our conference room, started talking and asked if we wanted to do our own flavor," Fallon recalled. "We said, 'Are you kidding?! That's living the dream!'"

Aside from the tasty snack, Fallon has a bigger message he hopes to send to fans and consumers about Fair Trade products. Because Late Night Snack is made with Fair Trade vanilla and Fair Trade cocoa in the potato chip cluster fudge coating, NBC and Fallon have pledged their share of the proceeds to Fair Trade Universities to encourage the use of Fair Trade products on campuses around the country.

Fair Trade supports fair wages, a safe work environment, sustainability for the land, animal husbandry and community development for farming communities.

Tags: ben and jerrys, Jimmy Fallon, jimmy fallon ice cream, late night snack

Comments

(6)

Thursday 03 March

By Tobi

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I dunno....seems to me that potato chips would just turn to mush when incorporated into ice cream.

By Lisa

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Not when they are coated in fudge, they don't! Haven't you ever had chocolate covered potato chips? Pretty darned good!

Tuesday 26 April

By Kim

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Hi there...you are right, they would turn to mush. I saw a story on this and the creators said they make the potato chips into special clusters so they can stand up to the moisture. They then coat them with chocolate. I just tried the flavor tonight...and yum. The potato chip clusters are nice and crispy.

Friday 04 March

By patrix

What, they couldn't just rename vanilla after him?

By Msmich

Sounds very good. Love sweet and salty together! Have eaten chocolate ice cream like a dip with some potato chips.

Sunday 06 March

By IslandJan

Sounds delish! Can hardly wait to try it.

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