RihannaNivea cosmetics have recruited Rihanna to be the face of their latest promotional campaign.

The 23-year-old singer posed nude for Nivea's new ad campaign, 'The 100 Years of Skincare for Life,' which commemorates the brand's 100th anniversary this year. The official promotion will launch in May, in conjunction with the kick-off of Rihanna's 'Loud' world tour, which will now be sponsored by Nivea.

"Over the past 100 years, Nivea has been an iconic skincare brand across the world that is built on the trust of our consumers," Nivea board member Markus Pinger said in a statement. "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans."