Video: Daniel Craig Does Drag to Promote Gender EqualityDaniel Craig has cemented his status as a Hollywood tough guy as the most recent James Bond, but the actor is showing his softer side in a new campaign to promote gender equality.

Craig has teamed up with EQUALS, a group of charitable organizations brought together by musician Annie Lennox in support of International Women's Day on March 8.

The group, which hopes to close the gap between the treatment of men and women around the world, has launched a new video campaign featuring Craig in honor of tomorrow's celebration.

Check out the video (via BuzzFeed) inside.