Jack White Entertains Fans with Surprise SXSW Performance

By Spinner Editors Posted Mar 17th 2011 02:00AM

Former White Stripes mastermind Jack White played a surprise two-song set at the launch of his Third Man Rolling Record Store at SXSW in Austin yesterday.

Setting up in the corner of a parking lot, White and his Third Man crew -- including former Soledad Brothers drummer Ben 'Swank' Smith -- declared the opening of their roving record store (it's a big yellow truck) by setting up a microphone and small amp in front of a hundred or so lucky fans.

After a short introduction by Swank, White emerged with a white acoustic guitar to wild applause and proceeded to play a mini set comprised of the Buddy Holly track 'Not Fade Away' (which White introduced as a Texas tune) and the White Stripes hit 'Dead Leaves and the Dirty Ground.'

The inclusion of the latter marks the first time White has played a White Stripes song since the duo announced their split.

Watched by Dead Weather bandmate Alison Mosshart and her Kills partner Jamie Hince, White seemed genuinely enthused to showcase his newest rolling innovation.

Newly signed Third Man recording artist Seasick Steve followed up, but was cut off when the parking lot attendant threw a hissy fit at White and co. for disrupting his cash flow.

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Tags: Jack White, the white stripes

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Thursday 17 March

By Trademark Litigation

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The truck — designed to reverse a statistic that claims 97-percent of high-school aged kids have never been to a stand-alone record store — will make appearances at concerts and festivals across the country. The mobile CD market bears the same name as White's stationary store in Nashville.

The big yellow truck will be stationed at Seventh Street and Colorado on Wednesday and at Waterloo records on Lamar Boulevard on Thursday. It will then go back to the Seventh Street spot on Saturday, then to the Driskill on Sunday.

By wklitz

um yeah, he introduced Not Fade Away as a Texas tune since it's a BUDDY HOLLY song, not a Bo Diddley song..

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