Going Country Means Big Bucks For Pop Stars

Gaga and Bieber are both dipping into the country music waters. Lady Gaga has turned 'Born This Way' into a country beat, ostensibly titled, 'The Country Road Version,' and Bieber just released his video for 'That Should Be Me,' the remix he recorded with Grammy-winning country act Rascal Flatts.

What gives? Maybe the price of meat dresses and affected haircuts is rising. One thing is for sure: The country music market can represent a cash cow for celebs who can win over the genre's consumers.

Country music accounts for approximately 12 percent of the entire music market, which makes it a lucrative pool to tap into. But beyond sales, going country offers an artist the street cred with red-blooded Americans that so often eludes the average pop star.