Drew Barrymore has dyed her ever-changing locks once again! The 36-year-old star showed up at a book launch party in West Hollywood on Wednesday night rocking hot red hair, UsMagazine.com reports.

Barrymore joined Fergie, Channing Tatum and Hilary Duff to help celeb nutritionist Kimberly Snyder launch her new book, The Beauty Detox Solution.

So after sporting blonde, brown, and even black hues over the years, why go red? "Drew just felt like trying out red, and it looks great on her -- she loves it!" Tracey Cunningham, Redken Creative Consultant for Color tells UsMagazine.