Have you ever walked out of a film craving a random product? Well, your favorite documentary filmmaker, Morgan Spurlock ('Super Size Me'), is here to tell you why. Spurlock is back on the big screen with his newest flick, 'The Greatest Movie Ever Sold,' which cracks the business of product placement wide open. But there's a catch -- the film itself was entirely funded by product placement. Spurlock puts his in-your-face style to work as he films his meetings with advertisers to get them to invest in his film.

We caught up with the director to talk about the film, the biggest proponents of product placement and his huge love of Reese's Pieces. Check out our video and be sure to buy into 'The Greatest Movie Ever Sold.'