Earlier this month, reports surfaced that former 'Baywatch' star David Hasselhoff was getting serious with a young model from Wales.

After recently going public as a couple in London, the two were spotted Friday in California at the Coachella festival (because, let's face it, nothing is more cool to Coachella music fans than bumping into the Hoff).

Hasselhoff's new love is 31-year-old Hayley Roberts -- who has the same first name, and platinum blond hair color, as her boyfriend's 18-year-old daughter, Hayley Hasselfhoff.

The two met while Hasselhoff was judging auditions for the latest round of 'Britain's Got Talent.' According to RadarOnline, the 58-year-old TV star first spied the cosmetics saleswoman and part-time model in the audience, and pursued the relationship.

"I'm big on romance," he recalls. "I wooed her...I was a gentleman."