Jail Time? So What! Lindsay Lohan's Brand Has Nowhere to Go But Up

By Jo Piazza Posted Apr 25th 2011 07:00PM

Another stint in jail won't help or hurt Lindsay Lohan's brand. Her marketability with consumers is already so poor that even more time behind bars can hurt her more than she has already hurt herself.

"I don't think going to jail or not matters to a brand anymore with Lindsay. Any brand that was going to touch her with all of her troubles was/is going to do so regardless of whether she spends time in jail. For the most part, I think it's safe to say most brands aren't going to get close to her as there's just been too much negativity surrounding everything she does," says marketing executive Matt Delzell of the Marketing Arm. Delzell's job is to pair brands with celebrities for endorsement and licensing deals and he doesn't see much activity in that arena in Lohan's future.

On Friday, Los Angeles Superior Court Judge Stephanie Sautner found Lohan in violation of probation and sentenced her to the jail time and 480 hours of community service.

In light of the latest speed bump for Lindsay, Delzell believes it is time for La Lohan to take seriously the three factors that will help her rebuild her brand.

1) Make a sincere, public apology
2) Keep your nose clean and stay out of the media spotlight for a while. Time will be on your side.
3) Have a successful project, a movie or even some charity work. Something!

Even when all three of these are checked off (and make note that none of them has been accomplished yet), it could be a case of too little, too late.

"Her brand is already tarnished and she keeps getting herself into the same messes so that it gets tarnished even more," explains Nelson Gayton, Executive Director and senior lecturer at the Center for Managing Enterprises in Media, Entertainment, and Sports at UCLA's Anderson School of Management. "She has a persona these days, but that isn't necessarily a brand."

Gayton believes that right now Lohan only brings value to a project as a star of 'Celebrity Rehab' or in a cameo in 'The Hangover the nth.' But maybe if she can complete the triumvirate of redemption above she will have a shot.

"I wouldn't say her brand is sufficiently kaput that she can't do anything about it. Look at the chances the public gave Robert Downey Jr., and he's won his way with the public again," Gayton said, adding the caveat, "He is an amazing talent though, does that hold true for Lindsay? Can she get her act in order and disprove perception of her as problematic.?"

Can she?

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Tags: lindsay lohan

Comments

(18)

Monday 25 April

By mw

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Her clothing line is garbage anyways. Who would want to wear anything that has her name on it? I think she will lose the role in the Gotti movie she just got. She is unrealiable. If she cleans up her act, I highly doubt it, it might take her years to land another movie role if ever.

By Bill R

BURY LINSAY LOHAN!!! Poor baby isn't a celebrity...she's a criminal. I don't live in a closet but until she hit all this trouble, I never heard of any work of hers.

By kathy

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no she can't.

By Dan

Stick a fork in her,shes done!!

By themeeker

I agree. And she looks 40 years old in that picture.

Nowhere to go but up?

Gee, when I think about Linzey Ho-han, I usually think about her going down. She's good at that, but not at anything else.

By knightie2008

Robert Downey Jr. could act, Lindsay Lohan can't. That's why the general public gave him a break where we are just sick of Lohan. She needs to just go away...

By d jones

just give the crack head time!!

By Mag

RDJ was also extremely repentant after all his problems. He did his time in jail, learned a HARD lesson, sucked it up and worked hard to prove himself again.

Meanwhile, Lindsay thumbs her nose at the courts, she hasn't shown any real repentance for her actions, and she keeps repeating the same mistakes while claiming she doesn't have a serious problem. At this point, she doesn't deserve the forgiveness RDJ received.

By Greg

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Lindsay will rise again to the TOP! Love You Lindsay! Stay Strong, You can do IT

By harleybv

what does it matter ? She will most probably be dead in 3 years, and then we can move on to some other loser

By teed03

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believe you will love it.

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By Sambo Ronson

True. So effing sad, but true.

By krazzicraig

Next stop PORN