Another stint in jail won't help or hurt Lindsay Lohan's brand. Her marketability with consumers is already so poor that even more time behind bars can hurt her more than she has already hurt herself.

"I don't think going to jail or not matters to a brand anymore with Lindsay. Any brand that was going to touch her with all of her troubles was/is going to do so regardless of whether she spends time in jail. For the most part, I think it's safe to say most brands aren't going to get close to her as there's just been too much negativity surrounding everything she does," says marketing executive Matt Delzell of the Marketing Arm. Delzell's job is to pair brands with celebrities for endorsement and licensing deals and he doesn't see much activity in that arena in Lohan's future.