Gwyneth Paltrow Lands Job as New Face of Coach Gwyneth Paltrow already wears many hats, between her successful acting career, her new role as an author and her life as a wife and mom, and now the actress will be wearing many bags to boot.

The 'Glee' star has signed on as the new face of Coach and will appear in advertisements for the luxury goods company beginning this September.

Paltrow tells Women's Wear Daily that she's excited to be the face of the label. "I grew up in New York City and I've always thought of Coach as the quintessential New York brand," she says. "I'll never forget getting my first Coach bag."