We all know who designed Kate Middleton's exquisite bridal gown but how many of you know what scent she was wearing? No Chanel Number 5 or Opium for Prince William's radiant bride. According to Clarence House, the Duchess of Cambridge chose White Gardenia Petals by Illuminum, a small British brand.

Naturally, sales of the previously little known scent have gone through the roof with shoppers clamoring to smell just a little bit like the newest member of the Royal Family. When the olfactory press release was announced the scent immediately sold out and there is a two week waiting list.

"There has been a phenomenal response across the world," said Illuminum spokesman Michael Donovan. "Orders have come in from dozens of different countries, but most of our customers have come from the U.S. It's charming to think that so many people abroad are interested in the wedding."