Princess BeatricePrincess Beatrice caused quiet a stir at the Royal Wedding with her choice of headwear when she wore a blush colored headpiece to the event.

She is now planning to auction off the (in)famous hat and donate the proceeds.

Beatrice's mother Duchess Sarah Ferguson revealed the news to told Oprah Winfrey on her show when she said, "She's putting it up on eBay to auction it for UNICEF and for Children in Crisis"

PEOPLE is reporting that the hat was created by renowned London milliner Philip Treacy, whose creations can cost around $3,000.

The headpiece was an instant eye catcher and grabbed headlines around the world. It even has its own Facebook page and has been compared to everything from a giant pretzel to a toilet seat.