Rihanna has been announced as the latest addition to promote the coconut water brand Vita Coco's growing roster of pop star endorsers.
The singer joins investors Madonna and Red Hot Chili Peppers frontman Anthony Kiedis, both of whom are staunch advocates of the brand.
Beginning this summer, the red-coiffed 'California King Bed' singer will take part in a national advertising campaign for the product -- also noted as a hangover helper -- of which she claims to be quite a fan.
"I love Vita Coco! It's real coconut water from hand-picked coconuts," Rihanna said in a press release announcing the partnership. "It's delicious and so good for you!"
"Rihanna is a natural fit for the Vita Coco brand and I'm so happy to have her on the team," Madonna said of her endorsement.
Founded in 2004, and based in New York City, Vita Coco is the best-selling fresh coconut water brand, sold by over 20,000 retailers across the country.
Madonna and Kiedis were announced as minority investors in the product in early 2010, alongside actors Matthew McConaughey and Demi Moore.
What a silly mommy! Katie Holmes takes Suri into the water in her clothes as the two spend the afternoon at the beach in Miami. More of Today's Hottest Photos
Add a comment
Madonna is all done. She better stick to selling water.
Reply
and so are you...please keep your unfounded questions to yourself...love Madonna....
ur a hater!
That stuff is disgusting!
Reply
I agree, its tasteless, hated it
I thought coca cola bought vita coco water to sell?
Reply
You would think that Vita Coca would want someone fresh, clean and pure to promote their coconut water.
Reply
Clean & pure...really! Like you, right!