Heidi Klum is passionate about fashion. And she's passionate about finding the next great fashion designer. So passionate, in fact, that she's willing to be photographed nude to promote the upcoming Season 9 of her fashion reality series 'Project Runway.'

According to The Hollywood Reporter, Klum chose to strip off during a recent photo shoot for Lifetime's new promotional campaign. However, as she has yet to sign off on a final image from the shoot, it's unclear when (if?) pictures will be released.

Klum's desicion to bare all for her show was announced by Lifetime's President and General Manager Nancy Dubuc, who said that it's part of the network's move to embrace the contemporary woman.