Heidi Klum Goes Naked to Promote 'Project Runway'

By AOL TV Editors Posted Jun 3rd 2011 11:27AM

Heidi Klum is passionate about fashion. And she's passionate about finding the next great fashion designer. So passionate, in fact, that she's willing to be photographed nude to promote the upcoming Season 9 of her fashion reality series 'Project Runway.'

According to The Hollywood Reporter, Klum chose to strip off during a recent photo shoot for Lifetime's new promotional campaign. However, as she has yet to sign off on a final image from the shoot, it's unclear when (if?) pictures will be released.

Klum's desicion to bare all for her show was announced by Lifetime's President and General Manager Nancy Dubuc, who said that it's part of the network's move to embrace the contemporary woman.

In a break with with some past programming and attitudes, Lifetime is now seeking to promote female characters who are brazen, strong, confident and sexy.

For Dubuc, having the mother-of-four show off her enviable model figure is a way of showcasing a woman with all of those attributes. Plus, as she said, "It's Heidi F**kin' Klum!"

Klum's no stranger to baring flesh having appeared on the cover of the Sports Illustrated Swimsuit Issue and working with lingerie retailer Victoria's Secret as one of their angels. However, she retired from modeling a while ago and officially hung up her angel wings back in 2010.

Klum has served as host, judge and executive producer of 'Project Runway' since its launch on Bravo in 2004. It switched networks to Lifetime in 2009 and this year will launch a spin-off show. 'Project Runway All Stars' pits fan favorites from past seasons against each other in a series of eight hour-long episodes.

'Project Runway' Season 9 premieres this summer, on Lifetime.

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Tags: heidi klum, project runway

Comments

(14)

Friday 03 June

By cloudy knight

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Please sign off on the pictures, Heide, PLEASE PLEASE PLEASE!

Saturday 04 June

By BTDT

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"Heidi Klum Goes Naked to Promote 'Project Runway'"

On TV this is called "Jumping the shark".
(Note the fishy order)

By Sallyann

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au natural or photoshop, big difference, she can look good with the right make up and lighting, but not a natural beauty. Shes on par with her mammal husband. Heidi gives German girls a bad name!

By Elizabeth

While on Bravo, Runway had really good designers and some integrity. The Lifetime episodes have been a poor imitation. Thank God for Tim.

By plz

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Heidi likes the thought of a lot of guys loping their mules over her. She loves to tease and needs to grow up!

By Donna

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Why all the haters. At least Heidi was married first before having kids. Have you morons seen anything in the news about one of them cheating on each other. If you dont want to see her nude hey guess what dont look.

By mannequin

Dignity sold, in a flash.

By frank

yeah...but look what she married.

By Jeannine

This is so pathetic. Posing nude I guess because she has no taste in fashion. Most of the outfits she wears are so horrible looking on her.

By Msmich

Donna,
She wasn't married when she had her first child.

By R O C K Y

ISN'T THERE ANYTHING BETTER TO INFORM THE PUBLIC THAN SOMETHING SO IDIOTIC AS THIS?

By Julia

Her husband's name is SEAL and he is not a "what", but a who.