The marketing campaign for 'Girl With the Dragon Tattoo' seems to be defying all the conventions set by mainstream blockbusters. While most studios scramble to earn a more wide-reaching PG-13 rating as opposed to the (literally) restrictive R or the absolutely dreaded NC-17 -- a rating that was the source of much controversy with the Oscar-nominated film 'Blue Valentine' back in December 2010 -- this film has made no attempt to hide that it is a gritty, dark, profane thriller.

If anything, Sony has made moves to emphasize that this isn't one for the faint of heart or those with an aversion to gore, gratuitous nudity, rape, murder and everything else that goes bump in the night. It's proudly and unapologetically marketed as "The Feel Bad Movie of Christmas." And although an explicit leaked red band trailer was quickly taken down, even the green band trailer, with a dark version of Trent Reznor and Karen O's take on Led Zeppelin's 'Immigrant Song' pumping over it, made it clear that this movie might give you nightmares.