UPDATE 6:10 | Internet Wins! 'Friday' is back to being totally free to enjoy. We'll update if/when we get to the bottom of this experiment gone awry.

UPDATE 5:16 | The video that started a thousand memes has been removed entirely.

Gotta make your mind up. People have clicked "play" on Rebecca Black's 'Friday' video over 165 million times. That's half the U.S. population joining the California teen in "looking for-ward to the wee-eek-end." All for free. Now, when one reaches the video, uploaded by "trizzy66," they are given 1:54 worth of the infectious stink bomb before being prompted to pay nearly three bones for the rest. Pay up, it says, and playback begins immediately. "You will be able to watch this video for 72 hours."