Justin Timberlake is Bringing MySpace Back

By Kiki Von Glinow Posted Jun 30th 2011 09:06AM

Justin Timberlake played a digital age tycoon in 'The Social Network' and now the singer turned actor turned comedian is adding one more skill to his résumé -- he's taking a stake in the social networking site, MySpace.

After the once pioneering social networking site recently changed hands in ownership, Timberlake took a minority stake in the company, hoping that he could help the new owners, Specific Media, turn it around by creating a new skin for the site, according to The Hollywood Reporter.

Since the dawn of the Facebook era (documented in Timberlake's little known 'Social Network' flick), MySpace has seen a dramatic decrease in user numbers, a decline Timberlake is hoping to see point the opposite direction following Specific's $35 million acquisition of the brand.

So how will Timberlake lend his expertise? By giving the site a specific purpose -- a focus on music, developing new talent and further exposing existing talent.

"There's a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect," Timberlake said in a statement. "MySpace has the potential to be that place ... I'm excited to help revitalize MySpace by using its social media platform to bring artists and fans together in one community."

Although Timberlake's title at the company has yet to be determined, he'll be getting down to business with the head honchos in no time.

"We look forward to partnering with someone as talented as Justin Timberlake who will lead the business strategy with his creative ideas and vision for transforming MySpace," Specific CEO Tim Vanderhook said.

No doubt that Timberlake has what it takes to bring the music (or the sexy) back to MySpace.

Tags: justin timberlake

Comments

(12)

Thursday 30 June

By Dan

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Justin Timberlake is a frikin idiot

Monday 04 July

By Elijah

Justin Timberlake is awesome!

By Nikkie

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ok, i think this a great idea. I (like many) misss the personilization of myspace. i feel as though facebook has turned into such a informal "snoop" site.

By Ed

He sounds like a little girl when he sings.

By JT Roxx!!

It's very normal and natural!

By Boris

Justin, MySpace in one in a half-year went from #10 most visited website to #90. For internet website this is definition of crash and burn. There is a chance that you can pull AOL with it and change it into something else. Just do not expect it to keep even 10% of current users.

By JoeyO'H

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I guess starring in 'the Social Network' inspired him. Good for him!!

By bbush012

seen justins co-ck on a celeb site soo hoot n big mm

jesse here

By Cutenu2

If this is true, I will re-open my MySpace account. Much better and more personalized than Facebook. I'll do my part, let's just see if MySpace will do theirs and not turn into the social network gastapo as FB.

By Joseph Leslie

Justin is a little wussy trapped in a larger wussy body! Now he will have to "call his mom"!

By diane

MySpace seems like it's more for high school kids.

Friday 01 July

By Amanda

I've always used myspace to check out the latest and greatest in the music industry. This is a great idea, and hopefully people will leave boring facebook and return to their social media roots.

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