Marketing yourself, it's the American way! Actor Jon Huertas, who plays Det. Javier Esposito on ABC's 'Castle,' recently pulled quite a stunt to publicize the single 'Sex is the Word,' his new recording.

To rev up fans, the actor-musician recently concocted a faux "sex tape," and got his 35,000 Twitter followers into a tizzy before he released what was actually a super-sexy music video. The versatile New Yorker, 41, has an interesting background: He's a U.S. Air Force Special Ops vet, who served eight years in the military before launching his show biz career. Huertas spoke to PopEater about his so-called "sex tape," why he got kicked out of college and what he thinks of the war in Iraq.

Tell us about the video for your single.
Originally, I was going to do a video that was a throwback to 'Grease,' but then, because my album is called 'Sex Tape,' and every one of my songs has its roots in sex in some way, I decided that it would be smarter to have the video be a little bit more about sex.