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Celebenomics With Jo Piazza

  • Why Big Stars Take It All Off in Ads

    Posted Mar 11th 2011 at 03:00 PM by Jo Piazza

    Advertising trends come and go, but one of the staples of the medium has long been using sex and nudity to sell otherwise non-sexual products like lipstick, clothes and cars. Recently we're seeing more and more skin from bigger name stars than ever before. Case in point, Megan Fox for Armani, Natalie Portman for Dior and most recently Kate Winslet for Lancome. Fox News did a great story last ye...

  • Forget Acting, Charlie Sheen's Tweets Could Make Him Millions

    Posted Mar 3rd 2011 at 06:00 PM by Jo Piazza

    Charlie Sheen is going to be the richest unemployed winner in Hollywood. The actor has accepted a gig with Ad.ly to start tweeting endorsements. The company already pays around 1,000 celebrities to tweet about brands. Ad.ly CEO Arnie Gullov-Singh told The Hollywood Reporter that Sheen could become the company's most valuable asset, a title currently held by reality starlet Kim Kardashian. ...

  • Oscar Winners Don't Make Movies More Money

    Posted Feb 5th 2011 at 03:00 PM by Jo Piazza

    There has been a lot of talk lately about the value of an Academy Award. We told you last week that if Natalie Portman wins the Oscar for Best Actress, her market value is expected to increase by at least 20%. But is she worth it? Do movies with Academy Award winners and nominees actually do better at the box office than films starring folks the Academy ignores? The value of using a former winn...

  • Lil Jon Says 'Celebrity Apprentice' Contestants Discounted Him Because He's a Rapper

    Posted Feb 3rd 2011 at 07:00 PM by Jo Piazza

    Lil Jon may be a rapper, but he's also been an entrepreneur, a record exec and a marketer. He thinks the rapper stigma made him seem like less of a threat to his 'Celebrity Apprentice' competitors on the upcoming round of the Donald Trump reality competition, which airs in March. "People think, 'Oh, I don't need to worry about him,' and they underestimate me because I am a rapper," Jon told Pop...

  • John Forte Takes His Brand Global

    Posted Jan 29th 2011 at 03:00 PM by Jo Piazza

    You know the name John Forté. You may know it from his past work with the Fugees in the '90s. (He co-wrote and produced two songs on the group's multi-platinum album 'The Score,' and Wyclef Jean produced his first solo album in 1998.) You may have heard his name in 2008 when President George W. Bush gave him a very last minute pardon from prison, where he was on year seven of a much-dispu...

  • An Oscar Win for Natalie Portman Could Make Her One of the Highest Paid Actresses in Hollywood

    Posted Jan 28th 2011 at 02:46 PM by Jo Piazza

    Oscar watchers are all but guaranteeing that Natalie Portman will take home a little gold man for her work in 'Black Swan.' That $400 statuette may be the ultimate vanity prize in Hollywood, but it also carries some substantial clout in generating future value for an actor or an actress. See, a little gold man tomorrow is actually worth more than a little gold man today. Hollywood agents an...

  • Carrie Fisher Is Jenny Craig's Ideal Spokeswoman

    Posted Jan 14th 2011 at 01:00 PM by Jo Piazza

    When Carrie Fisher announced that she would be the latest celebrity to lose weight by endorsing Jenny Craig, the dieting company should have been counting their blessings (and their future dividends). Fat is big business in Hollywood. Our country's obsession with fat has helped to fuel a $40 billion diet industry that churns out diet supplements, self-help books, weight-management programs an...

  • Natalie Portman's Big News Boosts 'Swan' at Box Office

    Posted Jan 3rd 2011 at 12:00 PM by Jo Piazza

    The personal bombshell that Natalie Portman will marry and is expecting her 'Black Swan' co-star Benjamin Millepied's baby gave the ballet thriller a box office boost this weekend, raising the take for the flick an estimated 35 percent from the previous weekend, according to Box Office Mojo. During the weekend of Dec. 24-26, 'Black Swan' brought in an estimated $6.2 million, down 25 percent f...

  • Kim K. Vs. Paris: Who Won the War of the Holiday Cards?

    Posted Dec 20th 2010 at 06:00 PM by Jo Piazza

    Welcome to the next battle in the Celebutante Wars: Operation Holiday Cards This week Paris Hilton and Kim Kardashian released their respective Christmas cards to much chatter on the Internet. Using the holidays to exploit oneself was a game invented by Paris. Hilton was one of the first celebrities to leak her annual card to the press back in the mid 2000s, when she still sat atop the celebu...

  • Branding Capri Anderson: How She's Handling the Charlie Sheen Scandal

    Posted Dec 12th 2010 at 08:00 AM by Jo Piazza

    Charlie Sheen claims in his lawsuit against Capri Anderson (aka Christina Walsh) that she is extorting him for money and for the chance to get famous. A few years ago we would have scoffed at the idea of a woman sleeping with a more famous man to achieve celebrity. These days it has become old hat. Using the mattress as a springboard to fame has become big business in the past twelve months. ...

  • It Would Be Bad Business for Kim Kardashian to Get Married Now

    Posted Nov 16th 2010 at 06:00 PM by Jo Piazza

    Sorry Kris! We just don't think it is a great idea for Kim Kardashian to walk down the aisle too soon. Secretly, the savvy momager business lady in Kris Jenner must agree. While Kim is the undeniable kingpin of the Kardashian empire, she is also a cog in a well-oiled machine that uses the show 'Keeping up With the Kardashians' to sell a slew of consumer products -- from shoes to perfume, weig...

  • Denise Richards and Deana Favre Should Thank the Lousy Men in Their Lives

    Posted Oct 28th 2010 at 08:00 PM by Jo Piazza

    Yup you heard us right. We said thank. Both of these women have been out and about promoting personal projects this week, Denise Richards, the Spike TV series 'Blue Mountain State,' and Deana Favre, her new book 'The Cure For the Common Life.' Both women are also dealing with scandals caused by the men in their lives. Denise's ex-husband Charlie Sheen was found in a compromising position in a...

  • Kim Kardashian's Very Lucrative 30th Birthday

    Posted Oct 26th 2010 at 05:00 PM by Jo Piazza

    Turning 30 really paid off for Kim Kardashian. The reality starlet's birthday raked in more than a finance scion's bar mitzvah. According to event experts, the birthday week probably netted the Kardashian clan around half a million dollars in paid appearances and endorsements, not to mention priceless publicity opportunities that will doubtlessly translate into more sales for various other Ka...

  • Celebenomics: Is Oprah Worth Australia's $2.8 Million? Heck, Yes!

    Posted Sep 15th 2010 at 04:00 PM by Jo Piazza

    Oprah Winfrey's grand excursion down under is reportedly costing Australia's tourism board nearly $3 million in Australian dollars. (Approximately $2.8 million U.S. dollars.) The Queen of Talk surprised her studio audience on the premiere episode of her 25th season by giving her 300 guests a trip to Australia. Winfrey and her guests will be in the country for eight days and seven nights, wher...

  • Lindsay Lohan Celebrity Stock Watch: How's Brand Lindsay Doing?

    Posted Sep 3rd 2010 at 05:00 PM by Jo Piazza

    The Lindsay Lohan stock has continued on a volatile trajectory these past couple of weeks. Getting out of rehab early, a desperate plea to Vanity Fair to give her a second chance, wearing tarty outfits to visit her probation office and all those magazine covers! She's up one day and down the next. So how is she doing this week? Take a look....


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