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Celebenomics With Jo Piazza

  • Hollywood Investments: Why Lindsay Lohan Is So Unbankable

    Posted Apr 26th 2010 at 12:52 PM by Jo Piazza

    Lindsay Lohan was dropped from 'The Other Side' last week after the film's financial backers deemed her "unbankable," a sterile way of saying poor Linds has become, plain and simple, a bad investment. How has a girl once compared to a young Jodie Foster and able to generate a 300 percent return on investment for a movie as bad as 'Herbie Fully Loaded' become box office kryptonite? By making...

  • The Top 10 Most Egregious Product Placements in Film

    Posted Apr 25th 2010 at 01:00 PM by Jo Piazza

    'Iron Man 2' is expected to be this summer's biggest blockbuster. While Paramount and Marvel Entertainment hope it will bring audiences into movie theaters, the film's marketing partners are hoping it will single-handedly boost America out of the recession. The Robert Downey Jr. action-adventure is part of a $100 million marketing bonanza, according to Ad Age, as brands like Burger King, Dr....

  • Why Was the Ringless Sandra Bullock Photo Worth So Much Money?

    Posted Apr 21st 2010 at 11:02 AM by Jo Piazza

    It's rare for a paparazzi shot to be sold for five figures these days. But the first pics of Sandra Bullock spotted without her wedding ring sold for nearly $100,000 this week to entertainment news show Entertainment Tonight. The picture shows Bullock on a hike in northern California with no makeup, smiling and sipping coffee. Most notable is the bare finger on her left hand -- no wedding ring....

  • Who Should Pay Up? The Battle for the Gosselin Money

    Posted Apr 12th 2010 at 07:00 PM by Jo Piazza

    This has been a lucrative week for Kate Gosselin. The divorced mom of eight keeps on keeping on 'Dancing with the Stars.' She's landed a new reality show called 'Twist of Kate' on TLC and her new book, 'I Just Want You to Know: Letters to My Kids on Love, Faith and Family,' is about to hit bookstores.That's three solid streams of income coming in for Ms. Gosselin. Three more than ex-hubby Jon...

  • Is 'Eat, Pray, Love' Selling Out? A Look at the Merchandising Plan

    Posted Apr 11th 2010 at 01:00 PM by Jo Piazza

    Would you buy an 'Eat, Pray, Love' necklace? What if Julia Roberts looks really really pretty wearing one in the upcoming movie from Sony Pictures? Would you buy it then? Los Angeles-based jewelry company Dogeared, maker of pretty trinkets like "karma" and "chakra" necklaces, is betting that plenty of folks will answer yes to that question and has inked a deal with Sony Pictures to make...

  • How Cheaters Woo Their Mistresses: The Four Types of Spenders

    Posted Apr 8th 2010 at 08:00 PM by Jo Piazza

    Most men have to pay to play when they're trying to impress the ladies. You would think the amount they spend would increase accordingly if they're rich and famous. You would think it would go up even more so if they come with a lot of baggage...and if that baggage comes in the form of a wife. With the current epidemic of high profile cheaters, we now have the ability to examine the spending...

  • 'Shore' Marketability: Will a 'Jersey' Book Sell?

    Posted Mar 30th 2010 at 05:15 PM by Jo Piazza

    Is a book capitalizing on the wildly popular 'Jersey Shore' franchise actually going to be a money-maker? Do the 4.8 million viewers of the reality series best known for brawls, booze, hairspray, poofs and big butts even read? St. Martin's Press is banking on enough of them cracking open the spine of the upcoming advice book, 'Never Fall in Love at the Jersey Shore,' ostensibly written by Jenni...

  • Stars on Twitter: The Death of the Celebrity Publicist?

    Posted Mar 24th 2010 at 11:00 AM by Jo Piazza

    Now that celebrities have a direct line to their fans and to the media through their Facebook and Twitter accounts, are they rendering the high paid celebrity publicist obsolete? Well, the spinmeisters who make their clients famous and take over the reigns when stars go bad certainly hope not. The average celebrity publicist has typically been able to command fees between $4,000 to $15,000 a...

  • The Price of Fame: Do Stars Give Up Their Right to Privacy?

    Posted Mar 19th 2010 at 08:00 PM by Jo Piazza

    What exactly is the price of fame? We know that celebrities are very well paid. Jennifer Aniston commanded a salary of $27 million last year. That's 843 times the average American's salary of around $32,000 a year. That's a pretty nice premium to get for being famous. But what should that increase pay for? Is it enough to cover the complete lack of privacy afforded famous folks today, the media...

  • Whose Virtual Stock Has Gone Up This Week?

    Posted Mar 12th 2010 at 02:00 PM by Jo Piazza

    The Dow is up for the third day in a row. Hurrah! But rather than bore you with talk of retail returns, we thought we'd take a look at something much more fun. Whose personal stock, literally and figuratively, got a boost this week? Here at PopEater, we are obsessed with the ups and downs of fame. And these days, there are so many ways folks can use fame and celebrity to increase their value in...

  • Forbes Richest Celebrities List Includes Familiar Names

    Posted Mar 11th 2010 at 05:18 PM by Sam Brand

    The world has a new richest man, according to Forbes. But chances are you wouldn't know if Carlos Slim, valued at $53.5 billion, stepped into the room. He doesn't have his own television show, fashion line or personal sneaker. He does have a stranglehold on Mexico's telecommunications industry. For that, we give him a sarcastic "hooray!" After the jump are the billionaires you do know. They're not...

  • Celebenomics: Why 'Dancing With the Stars' Is Like a Federal Bailout for Hollywood Careers

    Posted Mar 8th 2010 at 04:23 PM by Jo Piazza

    It's comforting to know we live in an age where no investment bank, car company or celebrity hot mess will ever be left behind. In the era of government bailouts and cross-aisle calls for economic revival ABC's 'Dancing with the Stars' has become the public relations equivalent of a Fed bailout....

  • Celebenomics: How Elin Nordegren Should Proceed

    Posted Mar 1st 2010 at 11:48 AM by Jo Piazza

    It's been over a week since Tiger Woods' apologetic quasi-press conference, and as everyone dissects what this means for El Tigre, the better question is what it means for Elin. After her hubby's confessions and indiscretions, the cuckolded Swedish meatball has all the leverage she needs to grab herself a serious slice of his $600 million fortune. All signs now point toward a reconciliation --...

  • Celebenomics: The Branding Genius of Kardashian

    Posted Feb 23rd 2010 at 01:55 PM by Jo Piazza

    Sometimes while watching the antics of Kim, Khloe, Kourtney, Kris and Bruce on 'Keeping Up With the Kardashians,' we forget that beyond being a kooky family, they're also a money-making machine. However, we were reminded just last week how fantastic a manager Kris Jenner is when Kim unveiled her latest endeavor: The Kim Kardashian Vanilla Cupcake Mix....

  • Celebenomics: Which of Tiger's Women Handled the Scandal Best?

    Posted Feb 19th 2010 at 06:50 AM by Jo Piazza

    Nothing bequeaths instant notoriety like a good old-fashioned sex scandal. Tiger Woods is well aware of this, and today he will take the first step in cleaning up his image with his press conference and mea culpa. But what about all the ladies? In the case of the Woods' affair(s), the market for mistresses has grown quite competitive. How does one gal differentiate herself from the pack of...


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