The Business Side of 'Jersey Shore'
MTVAfter mercilessly being touted by the MTV network through sneak peek TV spots and print campaigns, the series premiered in December of 2009 to more than 1.4 million viewers, according to Nielsen data. But with the dawning of a new race of 20-somethings came the backlash from Italian-American groups and New Jersey's governor himself, who were less than thrilled with the cast's representation of a culture and state. But the controversy only fueled the interest of the rest of America and the show's ratings tripled by early 2010.
Soon everybody and their mother was tuning in to get a taste of The Situation's guide to getting tail or to see the cast's littlest member get socked in the face by a male bar patron. The show was an overnight success and with it came some major compensation for the gang's tough day job -- partying on the boardwalk.
Although the cast is under contract with MTV for scheduled appearances and promotion of the show, they are free to pursue outside projects and event appearances to bulk up their bank accounts. Although the amount of hair products consumed in the Jersey Shore house might allude to brain damage, the cast members were certainly not blind to their earning potentials.
The guidos and guidettes began raking in a minimum of $2,000 for their event appearances while more popular castmates could snag up to $10,000 per appearance. But the cast's personal rates only grew with their ratings and by season two the show was bringing in more than 8 million viewers per episode.
The Jersey Shore empire had finally emerged and with it the endorsement deals came rolling in. Forget the $30,000 per episode that each cast member was pulling in by season three, the tanned Shore-lings began attaching their faces to everything from nuts to condiments to Justin Bieber. No wonder that in the season three premiere the cast rolled up to the Shore house in their BMWs, Cadillacs and Range Rovers.
Check out what The Situation, Snooki, Pauly D, Ronnie and JWoWW have been up to when they haven't been trolling for juice heads or getting bombed with grenades.
The Situation - Never Say Never
Professor Situation schools the youngsters of America on how to create a 'situation' of their own. Oh, and why they should go see Justin Bieber's movie, Never Say Never.The Situation - Vitamin Water
How does The Situation create his own abdominal situation? By drinking Vitamin Water, of course.Snooki - Wonderful Pistachios
Snooki keeps things crackin' in this Wonderful Pistachios spot.Pauly D - Miracle Whip
Pauly D wouldn't go near a girl who eats Miracle Whip. So why did the condiment brand ask the blowout king to represent their special sauce? We're not quite sure.Ronnie - Xenadrine
From the looks of this commercial spot, Ronnie will be one castmate who won't ever make the jump from reality star to actor.JWoWW - Filthy Couture
Ethan Miller, Getty Images-Kiki Von Glinow
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FILE - AUGUST 30: MTV announced August 30, 2012 that reality TV show "Jersey Shore" will end after sixth season. NEW YORK - JULY 27: TV personalities Vinny Guadagnino, Jenni 'J-WOW' Farley, Nicole 'Snooki' Polizzi, Paul "Pauly D" DelVecchio, Michael 'The Situation' Sorrentino, Sammi 'Sweetheart' Giancola, Ronnie Ortiz-Magro and Angelina 'Jolie' Pivarnick ring the opening bell at the New York Stock Exchange on July 27, 2010 in New York City. (Photo by Jason Kempin/Getty Images)
Launch Photo Gallery Li FILE - AUGUST 30: MTV announced August 30, 2012 that reality TV show "Jersey Shore" will end after sixth season. NEW YORK - JULY 27: TV personalities Vinny Guadagnino, Jenni 'J-WOW' Farley, Nicole 'Snooki' Polizzi, Paul "Pauly D" DelVecchio, Michael 'The Situation' Sorrentino, Sammi 'Sweetheart' Giancola, Ronnie Ortiz-Magro and Angelina 'Jolie' Pivarnick ring the opening bell at the New York Stock Exchange on July 27, 2010 in New York City. (Photo by Jason Kempin/Getty Images) This undated image released by MTV shows the cast of "Jersey Shore," from left, Paul " DJ Pauly D" Delvecchio, Deena Nicole Cortese, Vinny Guadagnino, Jenni "JWOWW" Farley, Mike "The Situation" Sorrentino, Nicole "Snooki" Polizzi, Sammi "Sweetheart" Giancola and Ronnie Magro in Seaside Heights, N.J. MTV gave the last call for "Jersey Shore" on Thursday, Aug. 30, saying the raucous reality show will conclude after its upcoming sixth season, which begins Oct. 4. The series, whose roots lay in a party house in Seaside Heights, N.J., gave rise to such stars as Nicole "Snooki" Polizzi and Mike “The Situation” Sorrentino, while popularizing the terms "guido" and "guidette." (AP Photo/MTV, Ian Spanier Photography) FILE – 26 AUGUST 2012: “Jersey Shore” star Nicole “Snooki” Polizzi and fiancé Jionni LaValle welcome a son Lorenzo Dominic LaValle on August 26, 2012 in Livingston, New Jersey. NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) FILE – 26 AUGUST 2012: “Jersey Shore” star Nicole “Snooki” Polizzi and fiancé Jionni LaValle welcome a son Lorenzo Dominic LaValle on August 26, 2012 in Livingston, New Jersey. NEW YORK, NY - JUNE 20: Nicole "Snooki" Polizzi visits the Elvis Duran Z100 Morning Show at Z100 Studio on June 20, 2012 in New York City. (Photo by D Dipasupil/Getty Images) FILE – 26 AUGUST 2012: “Jersey Shore” star Nicole “Snooki” Polizzi and fiancé Jionni LaValle welcome a son Lorenzo Dominic LaValle on August 26, 2012 in Livingston, New Jersey. LOS ANGELES, CA - FILE: TV personality and author Nicole 'Snooki' Polizzi (R) and Jionni LaValle arrive at the 2011 MTV Video Music Awards at Nokia Theatre L.A. LIVE on August 28, 2011 in Los Angeles, California. Snooki has confirmed March 7, 2012 that she is pregnant with her first child and engaged to boyfriend Jionni LaValle. (Photo by Christopher Polk/Getty Images) FILE - Nicole "Snooki" Polizzi attends a press event to announce her new venture, Team Snooki Boxing and the upcoming boxing matches featuring Ireland's Hyland brothers, in New York, in this Jan. 12, 2012 file photo. Snooki gave birth to her first child early Sunday morning Aug. 26, 2012 at Saint Barnabas Medical Center in Livingston N.J. according to MTV. A baby boy weighing 6lbs, 5oz. (AP Photo/Charles Sykes, File) FILE - Nicole "Snooki" Polizzi attends a press event to announce her new venture, Team Snooki Boxing and the upcoming boxing matches featuring Ireland's Hyland brothers, in New York, in this Jan. 12, 2012 file photo. Snooki gave birth to her first child early Sunday morning Aug. 26, 2012 at Saint Barnabas Medical Center in Livingston N.J. according to MTV. A baby boy weighing 6lbs, 5oz. (AP Photo/Charles Sykes, File) FILE - This Feb. 1, 2012 file photo shows Jenni "JWoww" Farley, left, and Nicole "Snooki" Polizzi in New York. The mayor of Manchester Township in Ocean County tells the Asbury Park Press that the “Jersey Shore” spinoff “Snooki & JWoww” will start shooting there in the next few days. The Point Pleasant Beach Council in New Jersey had unanimously voted against 495 Productions' request to tape the "Jersey Shore" spinoff featuring Polizzi and Farley. Nearby Toms River also turned down the MTV reality series. "Snooki & JWoww" taped its first season in Jersey City. (AP Photo/Charles Sykes, file) FILE - This Feb. 1, 2012 file photo shows Jenni "JWoww" Farley, left, and Nicole "Snooki" Polizzi in New York. The Point Pleasant Beach Council in New Jersey unanimously voted against 495 Productions' request to tape the "Jersey Shore" spinoff featuring Polizzi and Farley. Nearby Toms River also turned down the MTV reality series. "Snooki & JWoww" taped its first season in Jersey City. (AP Photo/Charles Sykes, file) FILE - This Feb. 1, 2012 file photo shows Jenni "JWoww" Farley, left, and Nicole "Snooki" Polizzi in New York. The Point Pleasant Beach Council in New Jersey unanimously voted against 495 Productions' request to tape the "Jersey Shore" spinoff featuring Polizzi and Farley. Nearby Toms River also turned down the MTV reality series. "Snooki & JWoww" taped its first season in Jersey City. (AP Photo/Charles Sykes, file) EAST HANOVER, NJ - JULY 28: Nicole "Snooki" Polizzi promotes her book, "Gorilla Beach" at Costco Wholesale Club on July 28, 2012 in East Hanover, New Jersey. (Photo by Bobby Bank/WireImage) EAST HANOVER, NJ - JULY 28: Nicole "Snooki" Polizzi promotes her book, "Gorilla Beach" at Costco Wholesale Club on July 28, 2012 in East Hanover, New Jersey. (Photo by Bobby Bank/WireImage) ATLANTIC CITY, NJ - JULY 25: Nicole "Snookie" Polizzi attends the Earl of Sandwich Showboat Casino Grand Opening ribbon cutting ceremony on July 25, 2012 in Atlantic City, New Jersey. (Photo by Donald Kravitz/Getty Images) ATLANTIC CITY, NJ - JULY 25: Nicole "Snookie" Polizzi attends the Earl of Sandwich Showboat Casino Grand Opening ribbon cutting ceremony on July 25, 2012 in Atlantic City, New Jersey. (Photo by Donald Kravitz/Getty Images) ATLANTIC CITY, NJ - JULY 25: L- R Steve Heeley, President /COO of Earl Of Sandwhich, Nicole "Snookie" Polizzi and Kevin Ortzman, Senior Vice President and General Manager of Bally's & Showboat attends the Earl of Sandwich Showboat Casino Grand Opening ribbon cutting ceremony on July 25, 2012 in Atlantic City, New Jersey. (Photo by Donald Kravitz/Getty Images) ATLANTIC CITY, NJ - JULY 25: Nicole "Snookie" Polizzi and Jionni Lavalle attend the Earl of Sandwich Showboat Casino Grand Opening ribbon cutting ceremony on July 25, 2012 in Atlantic City, New Jersey. (Photo by Donald Kravitz/Getty Images) ATLANTIC CITY, NJ - JULY 25: Nicole "Snookie" Polizzi attends the Earl of Sandwich Showboat Casino Grand Opening ribbon cutting ceremony on July 25, 2012 in Atlantic City, New Jersey. (Photo by Donald Kravitz/Getty Images) ATLANTIC CITY, NJ - JULY 25: Nicole "Snookie" Polizzi attends the Earl of Sandwich Showboat Casino Grand Opening ribbon cutting ceremony on July 25, 2012 in Atlantic City, New Jersey. (Photo by Donald Kravitz/Getty Images) ATLANTIC CITY, NJ - JULY 25: Nicole "Snookie" Polizzi attends the Earl of Sandwich Showboat Casino Grand Opening ribbon cutting ceremony on July 25, 2012 in Atlantic City, New Jersey. (Photo by Donald Kravitz/Getty Images) ATLANTIC CITY, NJ - JULY 25: Nicole "Snookie" Polizzi attends the Earl of Sandwich Showboat Casino Grand Opening ribbon cutting ceremony on July 25, 2012 in Atlantic City, New Jersey. (Photo by Donald Kravitz/Getty Images) ATLANTIC CITY, NJ - JULY 25: Nicole "Snookie" Polizzi attends the Earl of Sandwich Showboat Casino Grand Opening ribbon cutting ceremony on July 25, 2012 in Atlantic City, New Jersey. (Photo by Donald Kravitz/Getty Images) ATLANTIC CITY, NJ - JULY 25: Nicole "Snookie" Polizzi attends the Earl of Sandwich Showboat Casino Grand Opening ribbon cutting ceremony on July 25, 2012 in Atlantic City, New Jersey. (Photo by Donald Kravitz/Getty Images) ATLANTIC CITY, NJ - JULY 25: Nicole "Snookie" Polizzi poses at the Showboat's Earl of Sandwich ribbon cutting ceremony at Showboat Casino July 25, 2012 in Atlantic City, New Jersey. (Photo by Bill McCay/WireImage) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle visit Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle visit Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle (R) meet with Mets star David Wright (C) at Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle visit Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle visit Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi (shoe detail) visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle visit Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle visit Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle visit Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle visit Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle visit Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi visits Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle visit Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle visit Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle (L) meet with Mets star David Wright at Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle visit Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images) NEW YORK, NY - JULY 23: Nicole "Snooki" Polizzi and her fiance Jionni LaValle (R) meet with Mets star David Wright (C) at Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images)MORE CELEBRITIES
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